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Lessons L&D can learn from marketing


Mar 2020

Lessons L&D can learn from marketing


This webinar has been postponed, we will be rescheduling this for a later date in May. 

Modern employees expect a higher standard of learning resources, available on demand, that are flexible and interactive. While many organisations are adjusting to the employee taking control of their learning preferences, others have already started to make the transition to a 'pull' from learners rather than 'push' from the L&D team. There are lessons to be learnt from disciplines outside of the traditional HR & L&D sphere, particularly from marketing re-targeting methods and communications models which can ensure our learners access the right learning content at the right time.

In this webinar you’ll:

  • Understand the value of standards set in consumer media/entertainment to fulfil a specific need.
  • Explore how to apply marketing and communication disciplines that will give measurable impact and results
  • Understand which learning design trends are powerful tools, and which are not.
  • Learn what FUBI is and why you need it!

Can't make the webinar at the scheduled date and time? Worry not, sign up for the webinar and we'll send you the recording and a copy of the slide deck after it's aired.


    John Williams

    Having worked for over 20 years in marketing within blue chip and education organisations, John is Marketing Director for Corporate Learning at the City & Guilds Group and leads on the Group’s insight activity.

    Liz Smith

    Liz is a Lead Solutions Designer, working with our solutions consultants to create innovative designs for our proposal offerings. She has worked at Kineo for over six years and has a background in creative writing.