Fun and interactive ways to learn
Bridgestone’s latest update has been one of their most successful by incorporating gamification, a new look and feel, and a better user experience for navigating their course offering. Bridgestone believes learning that is fun is crucial because, as Brian put it:
“You learn more when you’re having fun. It goes hand in hand with what we are trying to do and it keeps people coming back and seeing what’s new.”
So with that in mind, Bridgestone worked with Kineo to integrate a leaderboard plugin and competition functionality. Kineo collaborated closely with Bridgestone’s multiple agencies to ensure information seamlessly passes back and forth between different systems. The integrations enable their agencies to generate reports; conduct and track face-to-face training sessions and events; and ensure the leaderboard and competitions are always up-to-date. An algorithm was created so that different points are awarded for activities such as competing in a monthly quiz, participating in forums, and undertaking a course. The new quiz functionality is tied to certain educational courses and, by incorporating a monthly drawing, is designed to get dealers to go back into the learning to increase knowledge on Bridgestone’s products and gain selling skills.